Many businesses had to close their doors or re-invent the business in recent weeks. We chatted to Naomi Butow, Founder of MommyMallSA and she shares what is key to focus on when choosing a name of your business and why it is so important.
Don’t name your business now The Lock-Down, as right now this may be catchy and topical, but what happens when this global lock-down passes? You need to ensure that the nam
e you choose for your business is relevant and says exactly what you do? Two decades ago, it was fashionable to name the business after yourself, consider this – what may happen in the future if you sell the business?
Its a simple process that many don’t give enough thought to when coming up with the name for their business. There are two simple steps;
- Naming your business – When you name your business create a brand and a name that is clear about what it is that you do.
- Your slogan – is a very short description of what you do